Marketing, Public Relations, Creative Services
Cypress Equities is a premier developer, operator and manager of retail, residential and mixed use properties. The firm, with headquarters in Dallas, operates five regional offices in the U.S. and has developed and acquired more than 18 million square feet. Blaze was engaged for marketing and PR to help sell private homesites in Aperture, a new neighborhood of 23 homesites ranging from .32 to .96 acres starting at $999,000.
Working with the developer, Cypress Equities, and the listing agents, Blaze created and executed a strategic and comprehensive annual marketing and PR campaign highlighting the mountain lifestyle and unique attributes of the property. Services included curating an image library of stock and original photos and videos, creating a seasonal series for an annual ad campaign, executing a social media campaign to build brand awareness and interest, and building a qualified client database for ongoing communications including e-blasts and direct mail.
Aperture’s infrastructure has been completed, neighborhood amenities are being developed, sales have closed on several homesites, and the first new home started construction in the fall of 2018.
Creative Team: Steve Gibbs Design | Xavier Fane Photography | JC Leacock Photography | Elevate the Media