About the Client:

Services

Marketing, Public Relations

Project

Bluebird Real Estate is a new locally owned brand with global reach through Luxury Portfolio International and Leading Real Estate Companies of the World. Serving Crested Butte and the Gunnison Valley of Colorado, Bluebird is named for those prized clear, sunny days that follow a snow storm – bluebird days. Bluebird approached Blaze for help launching their brand and positioning themselves as a leader in a robust resort market with established competitors.

Blaze has provided strategic annual marketing plans and calendars, negotiated media buys, and facilitated several sponsorships with key community nonprofit organizations allowing Bluebird to give back and build goodwill, while promoting the brand to their target market.

Impact

Bluebird Real Estate represents a premium home buying and selling experience and is the fastest growing brokerage in the region.