Founded in 1985, the Center for the Arts in Crested Butte, Colorado provides performances, exhibitions and educational programs for all ages across the performing, visual, culinary and literary arts.
Branding, Marketing, Public Relations, Creative Services
The Center for the Arts wanted help with marketing and community outreach to support a $20+ million capital campaign for an expanded arts facility after 30 years in their original building.
Blaze branded the capital campaign for a new building with a heart logo and the tagline, “Building in the heARTS of Crested Butte.” Marketing and PR directed the public to a microsite, buildingintheheARTS.org. Blaze executed ongoing seasonal ad campaigns, negotiated media buys, designed promotional materials for donors, created print and digital content, helped coordinate events, created a campaign specific donor database to segment solicitations and track responses, and provided strategic consulting.
Marketing and PR drove successful fundraising for a larger, state-of-the-art facility to showcase the visual, performing, culinary and literary arts. The new building opened in the summer of 2019.
Creative Team: Steve Gibbs Design | Keitha Kostyk, Design | Narda Lebo, Illustrations | Xavier Fane Photography | Travel Crested Butte