Cypress Equities, headquartered in Dallas, Texas operates three regional offices in the U.S. Since its inception, Cypress Equities companies have been actively involved in over 200 real estate investments, valued at more than $4 billion, including over $1 billion of total invested equity. The Cypress project portfolio has consisted of commercial development, investment, and sale-leaseback transactions, and includes more than 20 million square feet of retail, office, residential, automotive and industrial real estate.
Branding, Marketing, Public Relations, Creative Services
Blaze was engaged for marketing and PR to help sell homesites in two new residential developments in Crested Butte, Colorado. Aperture is a private neighborhood of 23 homesites ranging from .32 to .96 acres starting at $1,100,000. Augusta Park’s six homesites are located within the town of Crested Butte and are listed at $1,495,000 each.
Working with Cypress and the listing agents, Blaze has created and executed strategic annual marketing and PR campaigns highlighting the mountain lifestyle and unique attributes of the two developments. Services have included branding, curating an image library of stock and original photos and videos, seasonal ad campaigns, social media campaigns, website updates and creative content, and helping to build qualified client databases for ongoing communications including e-blasts and direct mail.
All of Aperture’s 23 homesites have been sold, and multiple new mountain modern homes have been completed or are under construction. Augusta Park’s infrastructure has been completed and lots are listed and ready-to-build.
Creative Team: Steve Gibbs Design | Elevate the Media